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What Is Technical SEO?

What Is Technical SEO?

Technical SEO is the part of SEO that works behind the scenes to help search engines crawl, index and understand your website.

Until these aspects of SEO are properly optimized, your efforts in content and link building will have minimal impact.

A technical SEO audit can identify these issues and fix them immediately. This way, you can start seeing results from your SEO strategy right away.

Page speed

In technical SEO, page speed is a crucial ranking factor that influences how your site will rank on search engines. It is also a key performance indicator that affects user experience, bounce rate and conversions.

A page’s speed is determined by a number of factors, including server quality, image compression and file sizes. It can also be affected by plugins and scripts that are embedded on the page.

Thankfully, Google offers a PageSpeed Insights Tool to help you determine what is affecting your website’s speed. It breaks everything up into different categories, providing you with an estimate of how much each issue impacts your site’s speed and how to prioritize your efforts.

There are a number of different metrics that Google measures, but the one most important for page speed is Time to First Byte (TTFB). This metric shows you how long it takes your browser to receive the first byte from a web server.

Crawlability

Crawling and indexability are two of the most important aspects of technical SEO. Without these two things, your site’s rankings will suffer and you’ll be losing out on potential traffic to your website.

Search engines like Google use bots (known as crawlers) to find and understand websites on the internet. These crawlers follow links on pages to see what’s on them, then scan the content, and index it based on what they find.

They’ll also follow any links to other sites and pages, which gives them a comprehensive view of what’s on your website. This is why it’s so important to make your website as easy to crawl and index as possible.

Some of the most common issues that affect crawlability are broken links, internal link structure, and looped redirects. If you have any of these problems, it’s crucial to fix them before you start optimizing your site for search engines. You can also consider submitting a sitemap to help Google navigate your site easier.

Mobile-friendliness

Mobile-friendliness is one of the most important factors in technical SEO. Google wants to ensure that users get a great experience when they visit your site from their mobile devices.

If your site isn’t mobile friendly, you’ll lose visitors, which will affect your rankings. If you want to be sure that your site is mobile-friendly, you should check it out using a tool such as Google’s Mobile-Friendly Test.

You can also use Google PageSpeed Insights and Mobile Speed Test to test your website’s speed on both desktops and mobile devices. These tools analyze how quickly your pages load and recommend ways to make them faster.

To be sure that your site is mobile-friendly, make sure that it displays correctly on different screen sizes and resolutions. You can do this by creating a media query that changes the font size or other content elements to match the size of the display.

Structured data

Structured data is a way to organize and classify information on your website. It helps search engines like Google understand your content better, which can improve its ranking on SERPs and boost click-through rates.

Businesses use structured data in a variety of ways, from communicating with customers to collecting billing and shipping information for compliance reasons. The data can be in the form of text, images, video, and more.

SEO experts believe that adding structured data to your site can help you qualify for rich snippets, which stand out among the SERP listings and can increase organic click-through rates.

However, before you add structured data to your website, it’s important that you understand what it is and how to implement it properly. There are many structured data markup formats supported by Google, but you should choose one that’s easy to implement and supports the most relevant data types.

Author

  • Don Michael

    My passion for SEO started when I launched my first website and realized how important it is to have a solid online presence. Since then, I've dedicated my career to mastering the art of SEO, and I'm excited to share my knowledge and insights with you. Through my blog, you'll learn everything you need to know about search engine optimization and how to take your website to the top of the rankings.

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