Search Engine Optimization  (SEO) is a collection of techniques applied to websites to increase their reach more broadly. If you do it right then you can get better rankings and even potential traffic can increase. That’s why learning SEO strategies can help you get both.

If you’re just starting to learn SEO, you need to know seo metrics tracking to help you evaluate which strategies will work in bringing in sales. SEO tracking becomes very important if you want to do SEO on your website, as this can ensure your investment is worth the results you will receive.

Maybe those of you who are just starting to get to know or study SEO are wondering “what is SEO tracking and why is it so important?”  SEO tracking is measuring SEO performance to help create an even better SEO strategy. The biggest advantage of running digital marketing is that you can measure almost any strategy you execute.

In this article we have prepared some very important SEO metrics to track.

 The Most Important SEO Metrics to Track

To help you plan a successful SEO strategy, we have prepared several SEO metrics that you can use as a reference in planning an SEO strategy. Here are some of the most important SEO metrics to track that you should know:

1. Organic Traffic

Traffic is very important for websites, let alone organic traffic, organic traffic is all visitors who come to your website or your blog sourced from search engines. Traffic is one of the most important metrics for measuring SEO results. By looking at the amount of traffic, you can find out an overview of the performance of your website in general and can measure directly your SEO strategy.

The main goal of an SEO strategy is to increase organic traffic. That’s why traffic metrics are so important for you to track, because by tracking organic traffic can help you find the best way for your SEO strategy.

When you track traffic metrics, you can find out how well you rank in search engines. If you rank well in search engines, however it doesn’t have a lot of potential organic traffic. You can re-plan a cutting-edge SEO strategy to bring in more traffic.

To track organic traffic metrics, you can use the tool provided by Google, namely Google Analytics. With this tool you can see the amount of organic traffic per month, per week even per day. You can also find out new visitors, bounce rate and more.

2. Bounce Rate

The most important SEO metric to track is the bounce rate, where this SEO metric can show the number of sessions visited by a page. You can see how many people are leaving your website immediately without committing any further engagement. For example, visiting another page on your website, or making a call.

If you ask “is the bounce rate bad for the website?” If the bounce rate is high, of course, it is bad for your website. Since a good website has a low bounce rate, it means that the level of visitor satisfaction is good. So it’s no wonder that almost all SEO service specialists advise website owners to have quality content to reduce bounce rates.

When you track the bounce rate metric, you’ll find out which web pages have high bounce rates. Thus you can fix the page immediately. In addition, by tracking bounce rate metrics, you can find out whether your web speed is maximized. Because speed affects the high bounce rate.

3. Page Speed

Page speed is an important SEO metric to track, as page speed is one of the causes of high bounce rates. One of the reasons websites don’t get a lot of leads is because web pages are slow to load.  Just imagine if you visit a website that loads too long, surely you will get tired of waiting and prefer to visit other websites.

Well when you track website speed, this can help you in maximizing the speed of your website. You probably know that slow page loading times can have a bad impact on traffic revenue. That means paying attention to these SEO metrics is a great action to create a good SEO strategy.

4. Social Traffic

Furthermore, an important SEO metric to track is social traffic. Social traffic  is traffic that comes from social media such as Facebook, Twitter, LinkedIn and many more. Visitors who are directed to the website through social media are referred to as social traffic.

When you track these SEO metrics, you can see how good your social media marketing is and whether this is an advantage for you. If your social traffic count continues to grow every day, this means that your content has successfully led users to click on links to your social media posts.

5. Keyword Rank

One of the most important SEO metrics you  shouldn’t forget is keyword ranking. The best way to bring in potential traffic is to determine which  keywords have search volume. It’s useless if you have high-quality content  and get ranked number 1 in search results, but don’t use relevant keywords.

Even if you get the highest rankings in the search results, you won’t generate any potential traffic, if you use keywords that are not targeted to your target audience. But you don’t have to worry because by tracking keyword ranking metrics, you can find out which keywords can generate quality traffic.

6. Backlinks

Until now backlinks still affect website rankings and traffic . If you track backlinks, this can help you figure out how good the content you have. If the content you create has qualities and uniqueness that are not owned by competitors, then there will be many backlinks that come to you.

Backlinks are links to your website from other websites. As you have read before, if you have quality content, then other people’s websites will not hesitate to point to your web page for more information complete. You need to know that machines tend to reward websites that have a lot of backlinks, especially if the backlinks are from quality sources.

Building quality backlinks is not as easy as imagined, because you don’t have direct control over what websites link to your website. But you can get around this by focusing on tracking existing backlinks. You can also use this information to help you build an even better content strategy.

7. Conversion Rate

Almost everyone agrees that conversion rate is the most important SEO metric to track. A conversion occurs when a lead completes the action you want. Conversions don’t just make call actions, but they can also be subscriptions to your articles. But for businesses,  conversions are often associated with purchases made by visitors.

Having 10,000 visitors per month is a great thing, but being able to convert them 20% into customers is something you must focus on. Especially if your goal of doing SEO is to get sales, then tracking conversion rates becomes very important.

Tracking conversions is one great way to find out if your SEO strategy is working. When you find things that keep visitors from converting, this will make it easier for you to plan a better SEO strategy for your website.