8 Important On Page SEO Factors That Affect Your Web Ranking


Learning SEO means you have to know the important factors of on page SEO to execute a successful SEO strategy. To generate higher rankings in Google search results, SEO plays a very important role in that. SEO is the only online marketing strategy that can bring organic traffic to your website.

That’s why every business incorporates an SEO strategy on their marketing. Because with SEO, your website can be ranked higher by search engines such as Google, Bing and Yahoo. When your website gets ranked high in search results, then the organic traffic of the website increases.

The thing that really affects SEO success is to focus on the type of SEO optimization that is applied. One type of SEO optimization that you should focus on is on-page SEO where this type of SEO optimization greatly affects your website ranking. The better your onpage SEO, the better your website will rank.

Now to create onpage SEO that successfully improves rankings, you must pay attention to some important factors of this on page SEO. In this article you can find out the important factors of onpage SEO that can affect the ranking. Make sure you continue reading!

Important Factors of On Page SEO That Affect Ranking

Get to know the on page SEO factors that influence this ranking to plan a successful SEO strategy

Onpage and offpage SEO are elements that greatly influence the ranking and traffic of your website. If you do it right, then your website’s ranking and traffic increases. Both onpage SEO and off page SEO both have different optimization methods. Here are some important factors of on page SEO that you should know:

1. Content Quality

An important factor in onpage SEO that greatly affects website rankings is the quality of content. The main thing about the SEO strategy you execute is to focus on creating quality content. This part is very important because interesting and relevant content will be very helpful in attracting the attention of the audience.

The first content that is considered high quality is to be consistent in creating original content. It’s fine to take ideas from other popular websites, but make sure you make them more engaging with your brand. In the second, you need to choose a topic that touches your audience’s pain by providing answers or solutions to their problems. If that you do, chances are your content will be your source of sales.

And the last thing is that you need to recreate more uniquely than the content that belongs to your competitors. To make your content more interesting create your content by combining several elements. You can create text content that includes photos, videos and even GIFs on your web pages.

2. More Concise and Clear Meta Descriptions

Another onpage SEO factor that can affect website ranking is meta descriptions. A meta description is a snippet of text that appears below the page title in search engine search results. So when you search for something on a search engine like Google, then you will see a meta description that usually contains a snippet of the content of that web page.

Google itself uses meta descriptions as one of the conditions for ranking websites. In addition, meta descriptions also have an effect on the audience’s interest in visiting your web page. So, when you create a meta description, make sure you enter relevant keywords naturally.

3. Relevant Title Tags

Title tags are an on page SEO factor that is very important to improve your website’s ranking. Make sure all your web pages have title tags that match the topic on your page. If your website is aiming for a business of bringing in potential customers, it’s highly recommended to use relevant keywords in your title tags.

The title tag and meta description have something in common, that is, they both appear on the search page and have a suggested character limit. search engines like Google will only show 50-60 characters from the title tag you created. If the jdul tag you created exceeds the recommended word limit, the remaining words will not be shown.

4. Descriptive URLs

Another onpage SEO factor that affects website ranking is that descriptive URL URL descriptions will greatly help search engine bots and users understand the intent of your web page. So also make sure your keywords should be part of each URL of your web page.

To make it easier for Google to rank your web pages higher, it’s important that you should create a less long URl. Because shorter URLs are preferred by Google compared to longer URLs. So create your URL with just 3-5 words.

5. Internal Links / Internal Links

Internal links are very important, and become an on page SEO factor that is quite easy to implement. Creating internal links on web pages will be very profitable, because you make visitors spend more time on your website. If they are on your website for a long time, you can make sure you have provided a better user experience.

Because visitors who read your blog post can switch to another page by clicking on the internal link you created. Creating internal links on each blog post can help lower the bounce rate and increase the average time visitors spend on your website.

6. Subheadings

To make your text content easy for visitors to read, then you should use Subheadings, because Subheadings really help improve the readability of your text content as a whole. By implementing Subheadings you will make it easier for Google to understand the intent of your web page

The use of Subheadings can affect your ranking up, that’s why every blog post created should apply it well. You can create headings and Subheadings using H2 and H3 tags to make them stand out more. You can include your keywords on the Subheadings of your content. Maybe this isn’t mandatory, but according to research blog posts that implement this strategy, it can have a positive impact on rankings.

7. Mobile Friendly

Everyone agrees that a more mobile friendly website would be preferred over a non-mobile-friendly website. Google itself has stated that mobile-friendly websites can more easily rank higher in Google search results.

Not without reason, because at the moment internet users prefer to use their phones to search for information through Google. Search engines like Google always try to provide the best for their users, as well as smartphone users. Google will display the most relevant search results to a mobile friendly website.

If your website is not yet included in a mobile friendly website, fix it immediately. You can redesign it to make it more mobile-responsive.

8. Page Loading Speed

The last onpage SEO factor is page loading speed. Page loading speed is one of the things you should pay attention to, as this can have a huge impact on the user experience. If you have a website that takes more than 3 seconds to load on a mobile device, then most users will leave your website immediately.

To speed up page loading times, you can optimize the images on your website, optimize the website for mobile friendliness and much more. But you don’t need to worry because there are many page speed optimization services that can help speed up the loading your website.


If you do SEO correctly and apply these 8 factors to your SEO strategy, then you can make sure Google will rank the best for you. If you need help from an experienced SEO company, feel free to contact us!



  • Don Michael

    My passion for SEO started when I launched my first website and realized how important it is to have a solid online presence. Since then, I've dedicated my career to mastering the art of SEO, and I'm excited to share my knowledge and insights with you. Through my blog, you'll learn everything you need to know about search engine optimization and how to take your website to the top of the rankings.