If you have a blog, of course you already know the importance of blogs for business. But do you already know how to optimize blog posts to make them more search engine friendly or rather how to get blog posts to appear on google?
Now this blog is very important because if run correctly it can generate profitable income. Especially for online business owners, including a blog in promoting their business can help increase sales.
Optimizing blog posts for SEO is crucial because it helps you consistently get more quality traffic to your website. There are many things you can do in optimizing blog posts for SEO. Below we will explain how to optimize blog posts for SEO so that your blog poting appears on Google.
How To Optimize Blog Posts For SEO To Appear On Google
To make a blog post appear on Google, then you need to have the right way or technique to make it more search engine friendly. Well in this article we will share effective blog SEO tips to help you optimize blog posts to make them easier to appear on Google. Let’s get started!
- Start by Planning Your Blog Posts with the Right Keyword Research
The way to get blog posts to appear on google that you shouldn’t forget is to plan blog posts with the right keyword research. Keywords are very important in creating blog posts, because keywords are what make your blog posts generate more quality visitors.
In determining the right keywords, not only rely on guesswork, but you can use keyword research tools that you can use. Keyword research is one of the things that SEO service specialists do to choose the right keywords before creating content / blog posts.
By researching keywords using tools such as Google Keyword Planner, ubersuggest or SEMrush can help you in finding topics that are of interest to users based on search engine search data.
When you’ve found keywords related to your industry, then you can use those keywords for your valuable content creation. By using keywords obtained from keyword research, make sure you write blog posts about topics that your target audience is actually looking for.
In addition to helping generate the right visitors, keyword research also leaves you with a lot of ideas for new blog posts. So you won’t run out of ideas when you create blog posts consistently.
- Placing Keywords in Strategic Places
Once you’ve chosen valuable and relevant keywords, the next way to display a blog post on google is to put those keywords in a strategic place. You can place it where it impacts the search engine crawlers that index your content.
Entering keywords in certain places, in addition to helping make it easier for search engines to index, also makes it easier for visitors to read comfortably. So try you enter keywords in the following areas:
- Title tags and subheadings
- First paragraph
- Concluding paragraph
- Meta description
- Image File
Although keywords are important for blog posts, it does not mean that you can fill your content with so many keywords that are ultimately difficult to read. Placing too many keywords on a blog post not only annoys readers, but can also hinder search engines from ranking.
If in the past it was an effective way to increase rankings, but now this method is banned by Google. Google does not recommend blog posts that contain too many keywords. But by placing some keywords in a strategic place can help improve your ranking.
In addition to keyword placement in strategic places, you must optimize your images on every image you upload on your blog. You’ll need to enter keywords in the image file and fill them in the Alt text by including a short description of the corresponding keywords.
- Recommend Readers to Other Relevant Pages (Internal and External Links)
To keep readers longer on your website, you need to provide internal links that are relevant to the topic you are discussing. Internal links are an effective way to direct readers to visit other pages on your website. Additionally internal links are the best way to connect new posts with relevant old posts.
Not only internal links are important, but also external links. External links are used when you discuss a particular topic and need a more detailed understanding, you can point to other people’s posts that provide a more detailed explanation. However if you’re creating posts for business needs, make sure you don’t redirect or create external links to your competitors’ blog posts.
- Invite Readers to Subscribe to Your Blog
Getting visitors to subscribe to your blog is a good idea. You can include a blog subscription invitation in the form of an article subscription button that you can place below your blog post. They can enter their name along with the email account on the subscribe button.
If you give them the opportunity to subscribe, they will get a notification when you post a new article. So they don’t have to check for new content on your website periodically, as they will find out automatically through notifications via their emails.
- Expand the Reach of Your Blog Posts with Social Media
This is one of the ways to make blog posts appear on Google. In addition to reaching out to social media users, utilizing social media also positively impacts your blog’s posting rankings. One side you will get traffic to your website, one side of your blog post ranking gets better rankings.
With more social media users visiting your blog, this gives a signal to Google that your blog post is interesting. So Google can rank your blog posts in search results. If you do it right, then this will be beneficial for your blog posts. You can get two advantages at once at the same time, namely ranking and traffic.