Google is the most popular search engine that is widely used by online businesses as their marketing tool by using the website as a medium. Therefore, so that the online site can be found by Google and potential buyers, you need to optimize it.
One way is to use SEO services. Maybe some people have done this one marketing strategy so that their website gets the best ranking in search engines.
This is because the higher the website ranks, the customers can quickly find your business. That way, the potential increase in the number of visitors and sales will also increase.
But unfortunately, sometimes the best efforts you have made do not produce results and are not in accordance with expectations.
Please note, the failure is caused by several factors that you must find out to find a solution.
Reasons for Website Ranking to Drop
There are several things that can make a website’s ranking go down. What are they? Check out this article to the end because we have prepared it for you.
1. Keyword Competition Level
Keyword competition will certainly affect the position of the website to be ranked best on Google. The heavier the competition, the more difficult it will be to get a ranking, and sometimes even experience ups and downs.
The reason is that those who target these keywords are not only you, but there are many hundreds to thousands of sites out there that compete as well.
2. The Existence of the Same Content
Without realizing it or not, the next cause of website ranking drops is that there is similar or the same content. Whether you do it yourself or competitors, it will both reduce the ranking of sites on Google. This is because search engines find it difficult to find the original owner regarding the content.
3. Google Makes Algorithm Changes
Generally, Google will use algorithms that they always regularly update so that search engine users like us get comfort and convenience. However, sometimes this will have an impact on websites that are already ranking.
4. Loading Old Website
When visitors open your website but the loading takes a long time, they will automatically leave it. In addition to getting a bounce rate, it will also keep you from getting traffic. Therefore, immediately improve the speed of the website if it is not appropriate.
5. Not Creating Content Consistently
Do you know if regularly created content will create and maintain a website’s ranking position on Google? This happens because the more you create quality content it will get good results too.
Therefore, a successful businessman will always create an interesting content strategy that has been well arranged. You can try it by creating a weekly schedule to manage the time of content to be more consistent.
6. Websites Are Not Mobile Friendly
Everyone who accesses the internet must use different devices. That’s why you are encouraged to create a website that is easily accessible to anyone with various devices.
In addition, search engines will also prioritize the appearance of mobile friendly websites to rank high.
Well, those are some of the causes of website rankings dropping. Because in essence, if your website wants to be ranked best, make sure it meets all the wants and needs of Google.
Well, if your website has decreased or feels that it is not in accordance with Google standards, then just consult our team. We are ready to check your website and fix the flaws so that your website can be ranked best again.
-
My passion for SEO started when I launched my first website and realized how important it is to have a solid online presence. Since then, I've dedicated my career to mastering the art of SEO, and I'm excited to share my knowledge and insights with you. Through my blog, you'll learn everything you need to know about search engine optimization and how to take your website to the top of the rankings.
View all posts
Other Recommendations:
- How To Manage Websites To Increase Ranking & Traffic Do you have a new website and are confused about how to manage a website to increase ranking and traffic? Well, that's right, because in this paper we have prepared…
- Get to know Technical SEO and Its Benefits for Websites What is technical SEO and what are the benefits for websites? If you are familiar with the term SEO, do you already know about technical SEO and its benefits for…
- Knowing The Importance of Having an SEO Strategy SEO (Search Engine Optimization) is the process of optimizing your website so that search engines like Google rank it higher. This can lead to more organic traffic and increased brand…
- Find Out The Strategies to Increase Sales Through Google… For someone who is new to online marketing, it may be possible to ask why Google can help bring in sales. In digital marketing, Google is a search engine platform…
- 5 Success Factors of Building a Blog Want to know the success factors in building a blog? If you have just created a professional blog then the next stage is to develop it. Especially if your goal…
- What is White Hat SEO? Why Should You Do It? Maybe you are familiar with SEO but are you familiar with white hat SEO? Search Engine Optimization or ABBREVIATED as SEO is the process of improving website rankings with the…
- How To Optimize Blog Posts For SEO If you have a blog, of course you already know the importance of blogs for business. But do you already know how to optimize blog posts to make them more…
- How to Properly Display a Website on the First Page of… Looking for how to display your website on the first page of Google? Well, that's right, because in this article we have prepared several surefire ways to display a website…
- 5 Types of Businesses That Really Need SEO Search Engine Optimization is one of the online marketing strategies that has grown rapidly in recent years. Where many industries are utilizing SEO to help them in increasing sales. For…
- What is White Hat SEO? White Hat SEO is an ethical search engine optimization technique that adheres to Google's quality guidelines. It can be an effective strategy for driving traffic, building a brand and increasing…
- 8 Important On Page SEO Factors That Affect Your Web Ranking Learning SEO means you have to know the important factors of on page SEO to execute a successful SEO strategy. To generate higher rankings in Google search results, SEO plays…
- Powerful Ways to Brand Products Through Social Media There are powerful ways to build product branding on social media that you can apply to your business. The digital era makes it easier for businesses to convey messages to…
- The Benefits of Responsive Web Design With an ever-increasing number of internet users accessing it via mobile devices, static desktop websites are no longer sufficient. Responsive web design provides the solution to this issue. It adjusts…
- The Importance of Search Engine Marketing (SEM) For Business In addition to SEO you can also do Search Engine Marketing (SEM) which is also one way to display your website on page one of search engines. Search Engine Marketing…
- Advantages of Doing SEO Marketing That You Should Know SEO marketing is very important for businesses, because it can help online business people get quality prospects. For people who run an online business, they are familiar with Search Engine…
- 4 Ways to Promote Your Website to Get A Lot of Visitors Have you created a website but are still confused about how to promote a website? Websites that have been created need to be promoted in order to get high rankings…
- 4 Ways to Optimize Old Content on a Website Here Are The… Did you know that optimizing old content on a website can provide many benefits to your website's ranking in search engines? If you think that creating a website is enough…
- 4 Ways to Choose the Right Keywords For SEO Strategy If you ask if there is an easy way or step to choose the right keywords for an SEO strategy, then this is where you will find the answer. Because…
- What Is Technical SEO? Technical SEO is the part of SEO that works behind the scenes to help search engines crawl, index and understand your website. Until these aspects of SEO are properly optimized,…
- 6 Reasons Why Websites Don't Bring In Potential Customers Already have a website but sales don't increase? Maybe you already know that the website is a 24-hour non stop seller tool. But why doesn't your website bring in potential…
- Disadvantages If You Stop Running SEO Strategies Are you planning to stop implementing SEO on your website or have you even stopped? If you care about rankings and website traffic then you must know the disadvantages if…
- Let’s Get to Know More About Responsive Web Design Maybe at this time you are still confused about what Responsive web design and mobile friendly web design are. If you do, let's get to know about responsive web design…
- Benefits of Websites for Restaurant / Restaurant Business In this digital era, every business must have a website to improve the brand image, including the restaurant and café business. Restaurants and restaurants also need to have a website,…
- Want to Learn SEO? Get Started With These 7 SEO Metrics! Search Engine Optimization (SEO) is a collection of techniques applied to websites to increase their reach more broadly. If you do it right then you can get better rankings and…
- Want to Run a Side Business? Follow These Tips &Tricks! If you want to run a side business but are still confused about where to start? Relax because in this article we have prepared tips & tricks that can help…
